The Taco Truck Reinvented

Posted by Adam Christian | Street Talk | Friday 28 August 2009 3:39 pm

While gourmet food trucks have already hit the streets of Los Angeles with a vengeance, enabling every aspiring chef to build a culinary presence without the overhead cost of a fancy sitdown restaurant, yesterday I noticed a truck parked at the intersection of Rose and Speedway in Venice, selling what appeared to be fresh fruits and vegetables, farmers market-style.

It appeared to be catering not only to tourists on the Boardwalk, but also local residents, for whom the nearby retail options are either quite expensive (One Life, Whole Foods) or frankly dismal (Ralphs on Lincoln Boulevard).

With all of the heated debate around childhood obesity and the lack of access to fresh produce in underserved neighborhoods, the expansion of this distribution concept — the taco truck as fresh food source — could be a great idea for inner-city neighborhoods.

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